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 Pagani

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The Social Biography project of Pagani Automobili is happening right now - we need your help to make it real! This is a unique chance to ask the questions you ever wanted directly to Horacio Pagani and the Pagani team. Which secrets of the Pagani hypercars would you love to discover? What of the life of Horacio Pagani would you like to know? Leave your mark - ask your question and vote for the ones you like the most!

Pagani Automobili

Pagani Automobili S.p.A. is an Italian Supercar manufacturer. The company was founded in 1998 by Horacio Pagani and is based in San Cesario sul Panaro, Modena, Italy. The philosophy driving the company embraces a concept borrowed from the Renaissance and embodied by the great Leonardo da Vinci who, over 500 years ago, stated: “Art and Science are disciplines that must walk together hand in hand.” Pagani Automobili creates in accordance with this inspirational creed, combining technique and taste, functionality and aesthetics, handcraft work and technological know-how. 

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ASK YOUR QUESTION

VOTE ON THE TOP 100 QUESTIONS

WHERE QUESTIONS ARE COMING FROM

ASK YOUR QUESTION
VOTE ON THE TOP 100 QUESTIONS
WHERE QUESTIONS ARE COMING FROM

Fask

Quante auto producete all'anno?

A quando la prima Pagani Elettrica?

Due aggettivi per descrivere l'auto pagani

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#1 Tincho ,

El desarrollo del Pagani eléctrico se freno?

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#2 Dario Mainardi, Afghanistan

Che percorso state immaginando per mantenere il vostro livello?

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#3 Freddie Baker, United Kingdom

Please please please can I have one of your cars, it’s my absolute dream to go to the factory meet Horacio and build a car with him.

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#4 Marc Dandoy, France

Est-il prévu un ouvrage contenant la fiche technique les photos de Chaque modèle produit ?

Is there a book containing the technical sheet and the photos of each model produced?

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#5 Iwen Boucard, France

Je veux tout savoir à propos de toutes vos oeuvres et de tout ce qui touche à Pagani, de près ou de loin ! Je suis admiratif de votre travail. Vous êtes sans doute l'un des derniers artistes sur Terre.

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#6 Ricardo , Italy

Since there is a big legacy and a unique approach, what are the challenges to design a new Pagani?

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#7 Alfie Corteza, United States

When you are planning on adding a new car to the Pagani lineage, which aspects do you prioritize, and which one do you think is the most important?

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#8 Dika ,

How to manage the bespoke program with the varied desires of each customer?

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#9 Daniel Valencia , United States

Why aren't you're cars featured in more movies?

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#10 Ayden ,

What made you decide to make cars ? And what was your original vision?

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Where the most questions are being asked

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United States

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United Kingdom

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Argentina

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France

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Canada

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India

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Germany

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History

Present

Future

History
Present
Future

Our Unique History

The people and car models that created a global icon.

Submit your question

The people and car models that created a global icon.

Pagani Now

The new Pagani models. The latest masterpieces.
All of the passion.

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The new Pagani models. The latest masterpieces. All of the passion.

Our Exciting Future

The Cars. The Brand. Research and Development.
What does the future hold for Automobili Pagani?

Submit your question

The Cars. The Brand. Research and Development. What does the future hold for Automobili Pagani?

How do you survive by hand-producing a few dozen cars a year, among giants that now churn out millions?

Phil Shardlow, London, UK

We must try to do something that has its own uniqueness, its own character, an identity. They are like tailored clothes. We have great respect for our customers and we try to make sure they come back to buy our cars, always giving them their best. In a way, we are their employees.
HORACIO PAGANI

How do you survive by hand-producing a few dozen cars a year, among giants that now churn out millions?

Phil Shardlow, London, UK

We must try to do something that has its own uniqueness, its own character, an identity. They are like tailored clothes. We have great respect for our customers and we try to make sure they come back to buy our cars, always giving them their best. In a way, we are their employees.
HORACIO PAGANI

Question map

PAGANI HISTORY

1983-1991

The Lamborghini years.

The passionate relationship began many years before Horacio Pagani started working for the Modenese manufacturer. He was fascinated by Bertone design: he admired his work and felt a great harmony of style with the designer, father of the most fascinating Lamborghini of all time, the Miura and Countach.

1991-1998

Modena Design arises and Zonda is taking shape.

Interrupted the collaboration with Lamborghini, Pagani concentrated his energies on the design of a new car. He was convinced that the projects he had been imagining did not reflect the house of the charging bull. It was time to think of a 100-percent Pagani car.

1999

MThe Zonda C12 is presented at the Geneva Motor Show.

"The shape had to be sensual, the wheel arches should recall a woman’s bosoms, the rear bonnet the hips. Inside, the seats would be shaped like an inverted pyramid to wrap around the shoulders, giving a sense of power to the man, and protection to the woman."

2000

The Zonda S also debuting in Geneva.

One year after the exciting debut of the Zonda C12, Pagani Automobili was able to present the Zonda S, which brought out a massive seven-liter engine. The car, in addition to the enhanced thruster, presented a wide range of technical improvements.

2003

Zonda Roadster is the star of the Geneva Motor Show.

The first Zonda Roadster was completed just a few days before leaving for the Geneva Motor Show in 2003. Horacio had been thinking about an open-top version of the Zonda Coupe since the original designs of the '90s.

2005

The tribute to Juan Manuel Fangio: Zonda F.

"Life is a series of races. At the end of each it is good to look back and recognise the support of those who helped you along the way, because you can only win thanks to a good team. "
Juan Manuel Fangio

2006

The Zonda F becomes Roadster.

The new version shared with its sister coupe all the finishes and equipments, in order to represent a real alternative to the potential buyer. The adoption of new triaxial carbon fibre fabrics allowed to redesign the frame and to achieve a car as light as the coupe.

2009

The Zonda R and Zonda Cinque.

In 2006 Pagani began designing an extreme car, based on the Zonda F and intended for use on the track. After six months of work, and given the commercial success that the project was receiving, Horacio Pagani decided to start all over again in total creative freedom.

2010

The Roadster Cinque and the Zonda Tricolore.

The series of road-going Zondas wouldn’t be complete without a Roadster version of the Zonda Cinque. As the name suggests, the Roadster was meant for a limited production of five exclusive pieces only, plus the prototype.

2011

Pagani Huayra: history re-writing itself.

In 2003 Horacio Pagani begins to conceive the Huayra project. The study was born when the Zonda, whose design dates back to the early nineties, was likely to leave room for innovative models designed by the competitors. Maximum expression of technology and of the automotive world: these were the ambitious goals Horacio was setting for the creation of a totally new car.

2016

The new Huayra BC.

"BC" as the initials of Benny Caiola, the very first customer of Pagani Automobili and great friend of Horacio Pagani. In 2016 Horacio dedicated the Huayra BC to Benny, a dedication from the heart, to the one who had been impressed by the passion and technology unleashed by these cars from the very beginning.

2017

Huayra Roadster

This creation is an open-air tribute to the God of Wind. Pure beauty in all shapes and surfaces, the Huayra Roadster is almost fully exposed vehicle with nearly every mechanical part visible; every last piece proud to be revealed.

2017

Zonda HP Barchetta

This creation, the haute couture of automotive art, boasts the latest generation technology and is powered by a 12-cylinder engine developed exclusively for Pagani by Mercedes AMG that promises an even more distinctive roar.

2019

Huayra Roadster BC

When he first envisioned the Roadster BC, Horacio Pagani immediately knew that the project would be extremely challenging for both him and his team. An automobile that would continue his dream and lay the foundation for the next-generation Pagani models.

2020

Pagani Imola

Named after the racetrack on which it was modeled and fine-tuned, the Pagani Imola is a roadworthy Hypercar with a wholly racing temperament, representing, at the time of its launch, the maximum expression of Pagani Automobili’s track technology.

2020

Huayra Tricolore

Created as a tribute to the 60th anniversary of the Frecce Tricolori, the Italian Air Force Aerobatic Team, the Huayra Tricolore is a concentration of specifically aeronautical concepts and technologies developed for a road car.

2021

Huayra R

Strongly inspired by the timeless appeal of the Le Mans and Sports-Prototype cars of the ’60s and ’70s, the Huayra R is an extreme, untamed car that bows to no rules except for safety.

2022

Huayra Codalunga

"Grandi Complicazioni on Wheels"

A limited edition of just five vehicles, produced in close collaboration with clients. Beneath the elegant and sinuous shape lies state-of-the-art Pagani mechanical engineering. Approved for road use all over the world, the price of this new hypercar starts from € 7 million

Questions Gallery

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Niccolò Berta , IT

Cosa è il sistema Cyber™ Tyre e perché è importante?

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Hussain Essa , SA

When is time to reply

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Massimo Passamonti , MC

Quali sono stati i momenti più difficili della Pagani e come siete riusciti a superarli?

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Efra Zurita , US

What is the philosophy behind design and performance?

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Eric

¿Que te inspiró para el diseño del pagani utopía?

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Lucky

What's better on track, the huayra r or the huayra imola!

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Lucky

In detail, who are the first five people after Horacio himself that joined him in his endeavor to create pagani automobili and how did he convince them to join?

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Zoe L. Laule , DE

What made you start to design and built hypercars?

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Pratham Kulkarni , CH

What is Pagani‘s position on electric vehicles in the future? Is it an area that is going to be expanded in the future?

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Dominik Grzybek , DE

Will Pagani ever bulid their own engines? If yes when?

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Nicola Miotti , IT

Qual’è stato l’input che ha acceso, in Horacio, la scintilla che poi lo ha portato a creare il più puro brand automobilistico dell’ultimo mezzo secolo?

p.s. il signor Pagani sarà presente a padova e milano auto classica?

Nicola Miotti

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Sven

Hi Mr. Pagani. Loving your cars since day one. Is there any chance there will be a future roadgoing car with a N/A V12 like the ones in the Zondas?

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Giulio

Partendo dal presupposto che ammiro il suo genio e la tenacia nel raggiungere il suo obbiettivo, volevo chiederle di proiettarsi in un giovane che si affaccia al mondo moderno, dove la tecnologia e concorrenza hanno raggiunto livelli elevatissimi, è ancora possibile poter seguire un percorso di vita e raggiungere un sogno grande come il suo?

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Joaquin Dalcolmo , AR

Horacio! Que puestos estarias buscando en el futuro para trabajar en Pagani? Saludos desde Argentina

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Zachary

Do you view Bugatti and Koenigsegg as your rivals or do you appreciate their own uniqueness and beauty as well?

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Noah Murray , AU

Will you and your team bring back some of your rare and exclusive Zonda's (Zonda cinque) and huayra's back to Melbourne in Australia? Because they are the most beautiful peices of art I have ever seen. I just wanted to say that ever since I was very young I have always admired your Art. Thank you.

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